How to Choose a Good Theme for Your Business’s Website

How to Choose a Good Theme for Your Business’s Website

If you have ever created a website or have done any research on themes, you know there are a ton of options out there. So how do you know which the best to use on your business’s website? Let us start from the basics, what exactly is a theme?

 

The theme of your website is like the accessories and paint for your car. Your decision on the theme should be based on how you want your business to be represented and how it will best make your business stand out from all the other businesses out there. The good news, is that if you get everything set up and want to change the theme later down the road, you should be able to without messing up any of the actual content. Generally speaking, the website content is saved to the website address and changing the theme just changes how it is presented.

 

A question that will help you determine the theme to use is, do you go with a free theme or a premium one? There are some things you want to save money on and can do so by cutting corners, but this probably isn’t one of them. Your website is probably the first, and sometimes only, visual a potential client may have of your business and you want it to be a good one. By going the premium route, this usually means that your site will have more security and more of a technical team to help with any potential issues or answer any questions you may have. Think of it as an investment.

 

Below are some popular website themes.

website theme templates

Now let us consider some more specific theme questions that you will want to consider before making your decision. Since this will be a professional website, you are going to want a good support team, correct? If you are familiar with website designs, maybe not, but you do not want to be in a situation where you can’t ask anyone for help. So the degree of technical support is something to consider.

 

Does the theme already have SEO (search engine optimization) options for you, or will you have to set that up yourself? How much additional work will you have to put into it? Some premium themes may look like what you want in your website, while other ones may require you to do a lot more changing around than you have time for. Also keep in mind that you want the theme to be easily accessed on multiple devices, laptops, mobile phones, tablets and the like.

 

One of my favourite companies that has some really great looking and high converting website themes is Be Theme from the Muffin group. I’m a bit of a Muffin group junkie, but I have no affiliation in presenting this to you. It’s just that they always have a great theme that works for the type of site I am building, and they are easy to instal and use. Check them out here.

 

If your website is on wordpress, and you need to install your first theme, or would just like to change the one that you already have, here is a great video for beginners, or as a reminder how to change your wordpress them. If you are using a different platform for your website, such as Joomla or Wix, there is plenty of information on both Youtube and Google that can help you to make the change you need.